EZeCom™ Planning & Configuration Checklist
A successful eCommerce web site requires a comprehensive design blueprint that defines the purpose and prioritizes the various objectives of your online presence. This checklist is designed to collect essential data to ensure that we understand your vision and expectations. Click here to download a .pdf copy of this document.
Client Information
q Company name:
q Billing address:
q Project sponsor (name/phone/e-mail):
q Project manager(name/phone/e-mail):
q Webmaster (name/phone/e-mail):
q Current website URL:
q Market / SIC:
q Public / Private?
q Structure (franchise/dealer/reseller/branch/WOE?):
q Retail locations:
q Warehouse locations:
q Important for us to know:
Value Proposition
q Your most satisfied customers would say your top 3 strengths are:
q Your most dissatisfied customers would say your top 3 weaknesses are:
q Top 5 competitors:
o Which of these do you feel has the best web site?
q How are you different from your competitors?
q What benefits do you offer that differentiate your business form others?
q What products do you offer that give you a competitive edge over the competition?
q What services do you offer that give you a competitive edge over the competition?
q Do you feel your value proposition is well reflected on your current web site? Please elaborate.
Target Audience
q Demographic description:
q Current Reach (local/regional/national/international?):
q Most effective advertising channels:
q Most ineffective advertising channels:
q Current advertising campaigns:
q Do you feel your current web site provides sufficient design elements to signal it’s credibility to a discerning target demographic? Please elaborate.
q How would you classify your customers?
- Social shoppers: shopping is an opportunity to get out and to meet people.
- Experimenters: the first to try new things and generally have all the latest gadgets.
- Convenience shoppers: shopping is generally a chore and often left until the last minute.
- Traditionalists: like to use the same shops, shopping is habitual.
- Value shoppers: seek best value and quality at lowest price.
- Ethical shoppers: purchase decision based upon ethics and fair trade, may pay premium.
- Other:
q How well do your customers understand your products or services?
q What % of your customers are already intimately familiar with product specifications?
q What % of your customers are already intimately familiar with competitor pricing?
q How easy is it for customers to make a buying decision based on only words and pictures of your products when they can't touch, taste, test, or smell them?
q Are your products rare, or difficult to find, or are they relatively commonplace?
q Are your services rare, or difficult to find, or are they relatively commonplace?
Current Website Baseline
q Total investment in current web site: $
q Annual maintenance/update costs: $
q Annual hosting costs: $
q Is the content current? If not, when was the last time it was updated?
q What is the biggest obstacle to keeping your content current?
q Average unique visitors/day (past 3 months):
q Average returning visitors/day (past 3 months):
q Average page loads/day (past 3 months):
q Direct eCommerce sales revenue (i.e. no human support) produced (past 12 months): $
a. Average transaction amount (past 3 months):
b. Average SKUs per transaction (past 3 months):
q Indirect sales revenue (i.e. human supported) attributable (past 12 months): $
a. Average transaction amount (past 3 months):
b. Average SKUs per transaction (past 3 months):
q Search engines submitted to (past 3 months):
q Search engine submission process (e.g. internal or subcontracted?):
q Do you have an Internet Merchant Account? If so, with who?
q Do you have a SSL certificate? If so, with who?
q Who hosts your current web site?
q How many total pages is your current web site?
q What do you like the best about your current web site?
q What do you like the least about your current web site?
q A “key word” is a word used by a search engine in its search for relevant Web pages. In the Table 1 below, list the ten words (or phrases) for which you would like your web site to rank highly whenever someone executes a search using these words (or phrases). Rank them in order of importance (e.g. the most important word (or phrase) is at the top of your key word list).
q In Table 1 below, list where your current web site ranks for each of the Key Words/Phrases in Google, MSN, and Yahoo.
|
Rank |
Key Word/Phrase |
Google |
MSN |
Yahoo |
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1 (most important) |
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2 |
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3 |
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4 |
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5 |
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6 |
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7 |
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8 |
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9 |
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